Our Story

Since 1913, Lefebvre’s Source For Adventure has served North Bay as the trusted store of all things outdoors. With so many outdoor activities that can be done in North Bay, Lefebvre’s is the expert on not only outdoor activity itself, but also on the best ways to enjoy the outdoors within our community. North Bay has plenty to offer for outdoor enthusiasts during both winter and summer, and Lefebvre’s has something to offer for all seasons.

Brothers, Aaron and Andrew Busch grew up in Northern Ontario. Through their childhood, adolescence and adulthood, they have been active outdoor enthusiasts. Oftentimes through the years, they would dream of one day owning their own outdoor store, where they could combine their passion for the outdoors with their desire to be small business operators. 

In the fall of 2018, Aaron started a new job at a highly successful and long standing outdoor retailer, Lefebvre's Source for Adventure. A few short months later, Jerry Lefebvre subtly announced his desire to retire, after having owned the store for more than 40 years. Aaron contacted Andrew to share the exciting news.  

Lefebvre's Source for Adventure is part of a buying group made up of independent outdoor stores across Canada. Your Source for Adventure store gives access to the best brands of outdoor products from the best manufacturers in today's ever changing market. Lefebvre’s Source for Adventure is not a franchise; it is an independent business that has been serving the local community for more than 100 years, offering quality merchandise and competitive pricing. 

As Outdoor Enthusiasts, the experienced staff is committed to offering customers a specialty store experience with personal service offering the finest selection, quality and value outdoor gear that will handle the toughest demands.  

On June 1, 2019, Aaron and Andrew became the new owners of Lefebvre's Source for Adventure. As fresh entrepreneurs, Aaron and Andrew are keen to maintain and expand the hugely successful business that has served North Bay and Area for over 100 years.