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BERKLEY
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BERKLEY SCREAMIN' CHOPPO
Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile in addit
C$20.99
BERKLEY MAGIC SWIMMER FRESH WATER
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater applica
C$21.99
BERKLEY ALUMINUM FISH RULER
With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
C$20.99
BERKLEY AMP SPINING ROD - 2 PIECE
The Berkley® AMP™ raises expectations for sensitivity in composite rods. Known as the Armadillo Hide™ finish, the non-sanded blank maximizes sensitivity and durability. When paired with the X-Posed™ uplocking reel seat and split grip handle design, the re
C$44.99
BERKLEY CHERRYWOOD HD SPINNING COMBO - 2 PIECE
The Berkley® Cherrywood® HD combo is blasting out of the past with an updated, more modern spinning reel. Featuring hybrid design rod construction and a lightweigt graphite, 5-bearing spinning reel, these sensitive combos get the job done.
C$70.00
BERKLEY STUNNA LURE
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all the refinements for a jerkbait to excel. With action, cast
C$20.99
BERKLEY BULLET POP
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not
C$13.00
BERKLEY POWERBAIT POWER MINNOW
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving
C$7.99
BERKLEY WARPIG FISHING LURE
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exa
C$10.99
BERKLEY VIBRATO FISHING LURE
As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the d
C$9.99
BERKLEY XCD LONG REACH PLIERS - 11"
Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch.
C$25.99
BERKLEY TRILENE SENSATION PRO FISHING LINE CLEAR
Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is still flexible and manageable. This strength allows us to make it in smaller diameters for better lure ac
C$15.99