The Flutter Shad mimics a Shad fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in the ideal strike position when falling. Lift and drop to create a falling shimmy action or snap the rod tip
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s durable tai
Arbogast Hula Popper Fishing lure is deadly when popped over timber, weed or grass beds. Its pulsating skirt & buzz makes it a great topwater lure.The legendary Arbogast Hula Popper 2 1/4" is as deadly on bass, pike and other gamefish today as it w
The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just abo
PATTERN 207:Another spin on our 202 is the 207. This lure has a beautiful finish with half-polished brass and genuine silver with red dots. This gold and silver appearing lure will work well in many waters.
Pattern 207 is available for all spinner
The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and
With a slight exaggeration of the unique Rapala "baitfish in distress? swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming a
The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that delivers phenomenal elevation control and a crazy range o
The namesake front propeller of this jigs spins effortlessly at the slowest of casting retrieves, and when gently jigged vertically, to enchance every imaginable presentation. The Headspinner has a perfect horizontal hanging angle and comes with a compact
Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever.
With the internal brass rattle and Kicker-Tail fin the Buck-Shot® Coffin Spoon is the loudest spoon Northland Tackle offers. The angled body uniquely reflects light, while the flat-sided profile produces an enticing tumbling action on the fall. With these
The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or winter!