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Swimbaits
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BERKLEY MAGIC SWIMMER SALTWATER
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its
C$24.99
BERKLEY MAGIC SWIMMER FRESH WATER
Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater applica
C$21.99
LIVE TARGET YELLOW PERCH SWIMBAIT
One of the most common forages in Northern and Canadian waters, the Yellow Perch Swimbait is going to be a hit with Bass and Walleye anglers. With a tight wiggle and medium-slow sink speed, it is ideally fished over weed tops and around structure. Drift,
C$13.49
LUCKY STRIKE LIVE SERIES SWIM BAIT
An Exciting And Innovative Life-like Lure, Great For Pike, Bass, Walleye And Musky. 8 Colours 3 Sizes. Very Durable Hard Body With Lead Weighted Head. 7 Sections Fused Together By One Central Thick Fabric Core. Scent Can Be Added To Fabric To Make It Even
C$29.99
RAPALA X-RAP OTUS
A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color-matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal choice for col
C$27.99
BERKLEY BULLET POP
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not
C$10.99
LUCKY STRIKE SUPER BABY LAKE TROLL
11″ Long With 4 Spinning Blades That Spin On 30 Lb. Stainless Steel Wire. An Excellent Simulation Of Bait Fish.
C$11.99
BERKLEY FLICKER SHAD
The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique "Flicker" ac
C$6.99
BERKLEY MONEY BADGER
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv
C$10.99
BERKLEY SPY LURE
A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spin
C$14.99